In today’s competitive business landscape, effective marketing is essential for success, but it can be challenging, especially when you’re working with a limited budget. Join us for a webinar presented by Dan Reed, an experienced marketing professional, as he shares valuable insights on how to make the most of your marketing efforts without breaking the bank.

During this webinar, you will gain a basic understanding of marketing principles and learn how to identify and target your ideal customers. Dan will also explore various advertising options and take questions about what makes sense for your specific business.

The webinar will cover essential topics, including:

1. Understanding the fundamentals of marketing and its role in reaching different audiences.
2. Identifying and defining your ideal customers and understanding their behaviors.
3. Practical dos and don’ts based on market research.
4. Exploring advertising options that align with your budget constraints.

You will also discover the power of data in making strategic marketing decisions. Dan will explain how to leverage demographic and psychographic information to understand your customers better, refine your marketing messaging, and select the most effective platforms to reach them.

Additionally, the webinar will provide practical resources and tools to assist you in conducting market research. Dan will introduce the assistance available from the local library, highlighting valuable databases and services accessible through them.